Welcome! I´m Juhani Pitkänen, a strength + endurance coach from Finland.
Starting out in 2009, I have worked with over a thousand athletes. My clientele is based all over Europe, and consists of runners, powerlifters, triathletes, busy professionals, and exercise enthusiasts with strength and endurance goals. Many of them are vegan, or thinking of transitioning toward a plant-based diet.
For a decade now, I have strongly opposed the snake oil salesmen of the fitness industry. My coaching is firmly evidence-based, which means combining the latest science with practical coaching knowledge.
My own training focuses on running during the summer, and strength during wintertime. I support my training with a 100 % vegan diet.
K3 stands for human and animal rights. I support PLAN International, Amnesty, Tuulispää Animal Sanctuary and Saparomäen Animal Sanctuary monthly. K3´s own Strength For A Reason -project coaches recovering drug addicts toward their first trail running race, and our #foodforareason -project provides quality vegan food to low-income families.
K3 has also a 100 % vegan online store that supports the performance of active sports enthusiasts and athletes, and a podcast named Gorillaradio.
Read more about my coaching services
I needed a coach, who would plan my workouts for me, keep everything in balance and most of all bring logic into my training. One of the best decisions I ever made was to ask Juhani to coach me. His philosophy was very interesting and, most importantly, grounded in science. I also like that Juhani has a background in ultra- and trail running, and is knows how to combine strength and endurance training. His programming has exceeded all of my expectations, I´ve progressed injury-free, and most of all, training has been fun!
Asta, trail + ultrarunner
I have been an elite endurance athlete for almost 20 years, and I thought I knew what strength training was, but Juhani has introduced me to a whole new level of usable power.
Darby, Finnish triathlon national champion
I´m easily bored and need a combination of activities in my training program to stay motivated. Juhani´s coaching has been perfect for me. During the past year, my strength progress has been amazing, even though I´ve also done cycling, climbing, trail running and half marathon training on the side. The individualization and flexibility of this service lift it into a league of it´s own.
Maila
I started working with Juhani in the beginning of 2016. We dropped the circuit training and started lifting real weights at the gym. The following summer, I hit PR´s in all triathlon distances, the 5/20/5 duathlon tempo runs and in road running. Also I´ve had better success in races than ever before.
Pekka, Finnish triathlon national champion, Kona finisher 2017
I know Juhani operates with high ethics and always thinks of his clients best. He has a broad knowledge base and can apply it to every kind of client, from weekend warriors to world class athletes. His niche is in combining strength and endurance training, and in that I consider him one of the best in our country.
Vilho Ahola, M.D
Juhani´s coaching combines professionalism and a scientific mindset with a suitably relaxed approach. Fitting the workouts in my hectic and changing schedule has worked out great. After a few years break from training, I´ve gotten great progress with the programming, and training has felt truly challenging. It feels great to be able to leave the planning to a pro, and focus on working out.
Tuomas